AI will not wait for your organisation to mature. It will land exactly where the work sits today. If that work is fragmented, inconsistently governed, and weakly owned, AI will not create integration. It will automate the fragmentation. You have not built the future of work. You have taught a machine bad habits."

In an age of digital disruption, how do you turn highly trained global teams into real drivers of business outcomes? Deborah Kops turns the question inside out and starts with a word most organizations need to stop using.